From this week, McDonald's will start displaying clearer information about the calories in its products. The fast-food giant will display the calorie count on each of its products and will even mention that women need 2000 calories; men 2500. Greggs, Subway, Starbucks and Burger King are expected to follow in the next year, with Harvester and Wimpy already displaying such information.
This is all part of a deal between the government and the food industry to tackle obesity. These will help consumers to make "an informed choice" about their meals. Calorific information is already shown, clearly, on supermarket items and this is the next step in the government's war on obesity.
TWOL thinks that the last place you'd want to consider what you're eating is in a fast-food restaurant. Information on supermarket foods is necessary because probably 90% of what TWOL eats comes from a supermarket but, when TWOL goes to McDonald's, TWOL doesn't care what's in the food. It's a treat and it's pretty damn tasty.
Of course, it could be argued that fast food has no place in a healthy diet but self-discipline, like that, is quite a rare sight. And, of all things, McDonald's and self-discipline don't mix.
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